01 / 07 / 21

Just released: 2021 quench Food & Beverage Trends, Vol. 12

In a year unlike any other, that saw disruption in nearly every industry, how can future food and beverage trends be reliably forecast?

Since 2009, quench has looked beyond the current state of the food and beverage industry to understand what the space will look like in the next five years, and communicates this through an annual trend report. Industry experts and media outlets have noted our annual forecasts, and trends identified in past quench reports have maintained or gained relevance over time.

For our just-released 2021 quench Food and Beverage Trends, four macrotrends – each substantiated by two or three deeply-examined microtrends – are outlined that reflect, to a large degree, how what occurred during 2020 will further impact the industry going forward.

“What makes quench food and beverage trends different is that they are shaped through intensive research and also by close engagement with our food and beverage clients, from whom we gain valuable insights that help inform our forecasts,” said Jared Scott, chief marketing officer.

The four important trends identified by quench as most impactful on the future of the food and beverage industry tackle the ramifications of diversity, equity, and inclusion; climate change; and the rapid escalations of digital supply and phytonutrients.

To see the full new report, visit www.quenchagency.com/trends.